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Tuesday, March 4, 2008

Het verschil tussen Marketing, PR, Reclame en Branding

Het verschil tussen Marketing, PR, Reclame en Branding



Deze visual over het verschil tussen Marketing, Public Relations, Advertising en Branding van Marty Neumeier in 'Zag: the number one strategy of high performance brands' circuleert al een tijdje op verschillende websites. Terecht, want het is gewoon goed gedaan.


Maar eigenlijk bestaat de serie uit 6 afbeeldingen. In de definitie van TELEMARKETING, tweede in de serie, hebben man en vrouw allebei een telefoon in de hand. De vrouw zegt "Hello?" en de man antwoordt met "I'm a great lover."


De definitie van DESIGN van Neumeier (hieronder, linker afbeelding), nummer 5 in de reeks, is de me niet helemaal duidelijk, tenzij de twee spelers van rol veranderd zijn.
Volgens mij is het door mij gemaakte rechterplaatje duidelijker.



Het verschil tussen Marketing, PR, Reclame en Branding

42 comments:

lowresmedia said...

het 5e plaatje straalt het effect "gevoel" uit...

lowresmedia said...

geen ratio dus, nada.
(anders Marty ff vragen hoen en wat ;)

Jen Brannstrom said...

Dit is uitstekend! Echt nuttig voor een dergelijk reclamebureau.
Zo'n eenvoudige uitleg van wat "branding" eigenlijk is heb ik nog niet tegen gekomen. De kerel die dat tekende wist het echt wel.

JustAnotherUser said...
This comment has been removed by the author.
Anonymous said...

Bedankt voor deze images, het zijn echt handig.
Ik moet wel zeggen, dat die originele image van design, naar mijn mening wel klopt. Dat zeg ik omdat bij een design men informatie of ideen overbrengt zonder gebruik van een tekst. Dus, bv. je ziet een billboard van een hele sexy man, hij is heel zelfverzekerd, hij is sterk, de vrouwen vallen om hem heen, bla bla bla. Dat beeld communiceert dat die man goed in bed is. Dus wordt er een idee overgebracht zonder gebruik van tekst.
Help dat?

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