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Tuesday, March 4, 2008

Het verschil tussen Marketing, PR, Reclame en Branding

Het verschil tussen Marketing, PR, Reclame en Branding



Deze visual over het verschil tussen Marketing, Public Relations, Advertising en Branding van Marty Neumeier in 'Zag: the number one strategy of high performance brands' circuleert al een tijdje op verschillende websites. Terecht, want het is gewoon goed gedaan.


Maar eigenlijk bestaat de serie uit 6 afbeeldingen. In de definitie van TELEMARKETING, tweede in de serie, hebben man en vrouw allebei een telefoon in de hand. De vrouw zegt "Hello?" en de man antwoordt met "I'm a great lover."


De definitie van DESIGN van Neumeier (hieronder, linker afbeelding), nummer 5 in de reeks, is de me niet helemaal duidelijk, tenzij de twee spelers van rol veranderd zijn.
Volgens mij is het door mij gemaakte rechterplaatje duidelijker.



Het verschil tussen Marketing, PR, Reclame en Branding

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Ah, ich mochte Infografiken sehr, um die Arten der Kommunikation zu unterscheiden, die mit dem Thema Marketing zu tun haben, das an sich ein sehr breites Thema ist. Vielen Dank, dass Sie gleichzeitig einen so prägnanten und informativen Beitrag geteilt haben. Es ähnelt einem Film, den Sie sehen können gomovies

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Ah, ich mochte Infografiken sehr, um die Arten der Kommunikation zu unterscheiden, die mit dem Thema Marketing zu tun haben, das an sich ein sehr breites Thema ist. Vielen Dank, dass Sie gleichzeitig einen so prägnanten und informativen Beitrag geteilt haben. Es ähnelt einem Film, den Sie sehen können gomovies

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